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Three Key Factors Acquisitions and Investments

One of the most frequently discussed by the digital business startup is a matter of acquisition. A startup that acquired at least has proven its quality because it believed investors. Anything that makes a decent startup acquired? The question then, is that pioneered digital business must be willing acquired? Then, what are the benefits if it was acquired? Is it still could run the vision of the early missions when business had been acquired? Meetup StartupLokal v.9 held Thursday, January 6, 2011 at Blacksteer fX Entertainment Center discuss the acquisition. Carrying the theme "Acquitition, Take It or Leave It", this meeting is to present some speakers namely Satya Witoelar, fronted Koprol which was recently acquired Yahoo, Antonny Liem, COO of Red PT Cipta Media, and Weather Willson, CEO and Managing Partner Apps Foundry in East Ventures. Weather Willson describes some of the things seen investors when they want to acquire a digital business. Those things are useless for the startup that wants to develop business with glancing possible acquisitions or pursue investment from outside. "Three important things that we usually see before acquiring business is the people who manage them, the resulting product, and market potential that can be targeted," said Willson. Products produced according to him should be used a lot of people so that large market potential. Willson whose company has invested in Tokopedia.com and Urbanesia.com added, "Now that must be prepared is, whether you have products that use it. Then its user target how, there is no feedback from users. And after that, how the business development plan . According to him, the owner of startup should focus on the product and do not be lulled to focus on how to make money or to monetize their products. Because, so the focus to look for money, product development can stagnate and competition opportunities to pursue. He said investors often do not immediately see whether a quick time diakuisi company that will immediately make money. For example, Tokopedia. After the acquisition to date, Tokopedia not generate revenue or profit a penny. However, the potential market that successfully worked to increase rapidly. Before the acquired, the story Willson, Tokopedia only has less than 10,000 members. Once acquired, in a few months, users with up to around 70,000 people and an attractive purchase and sale transactions in Tokopedia increased from approximately USD 300 million to Rp 2.5 billion per month. This is an attractive market for potential investors. Just imagine, 70,000 people produce 2.5 billion transaction. Meanwhile, Indonesia's current Internet users have reached 45 million people into the potential market is still very large. Although revenue is still zero, large market potential makes giler investors and will be the focus right now is reaching the market. As people marry But, not all successful startup investors let alone get ogled acquisition bid. According, Antonny who also became Managing Director Klix Digital, the approach between startup and the investor as well as couples who get married. "The process of acquisition and investment is like marriage. So, we must also see character actors business. The concept of business, product and market prospects are important, but baseball people also less important," he said. It also said that sharing experiences Satya Witoelar Koprol acquisition by Yahoo. Similar people want to marry, which would be acquired party should be able to see first what will be targeted by the Party to acquire. After that, take a look at the possibility of development of the business after acquisition and various other advantages. Satya said, before Koprol acquired by Yahoo, there are different considerations in view. For example regarding employees, how their positions after the acquisition. Matters relating to employee welfare and facilities that support the employee's job also is a factor that must be seen. The point is how the fate Koprol after acquisition. "We will acquire Koprol Yahoo! they want to develop products suitable for emerging markets. But not only the products they want. Yahoo also wanted to test the ability of resources in Indonesia," says Satya. These considerations are made to feel fit and willing Koprol acquired. He looks to the process of acquiring necessary. Because, no doubt, digital business startup capital and resource needs sufficient support to be able to continue to run. "When before the acquisition, we really beggar that time," says Satya. Unfortunately, Satya was pleased to give a nominal acquisition that might be considered for other start-ups. But according to him, prior to its acquisition, business people can not just look at the problem of money being offered. Another thing to look at is the extent to which vision business mission in the beginning can be supported. "In our acquisition process have a plan and our products are supported. What we want should be realized after the acquisition process," he explained. Although later felt that he became like an employee now, Satya feel so far what is given Yahoo! accordance with what is expected. He admitted that his job at Koprol now feel lighter even be a holiday, but he had a greater opportunity to develop new ideas in the global organization. This may be regarded as a bonus or a dream that may be perceived by the initiator Koprol today because it can learn from big companies.